UNDERSTANDING ALAFE
kayayei
Kayayei refers to the hardworking women and girls in Ghana who carry loads on their heads as a form of labour, often migrating from rural areas to urban centres in search of better opportunities.
alafe
Alafe means "Good Health" in Dagbani, the most common language spoken by Kayayei women, Alafe represents our commitment to promoting the health and well-being of this resilient community through accessible, personalized health information.
why whatsapp?
We chose WhatsApp as our primary platform for delivering health content because it is widely used and trusted by Kayayei women, offering a familiar, convenient, and low-cost way to access life-changing information on their mobile devices.
Empowering through Knowledge and Technology
Curated WhatsApp
Videos
Puberty and bodily changes
Menstrual health and hygiene
Sexual health and well-being
Sexual and reproductive rights
Family planning & contraception
Preconception health and fertility
Note from our Founder
In the heart of bustling markets and through the streets of our cities, Kayayei women carry the weight of their world on their shoulders, both literally and metaphorically. From a young age, they face innumerable challenges, not least of which is accessing basic healthcare information and services.
At ILMIHA Lab, we believe in the power of technology to bridge gaps and build connections. Alafe is more than just a platform; it's a promise to every Kayayei woman that her health and well-being are valued. Through the delivery of personalized, accessible video health messaging on WhatsApp, we are not just disseminating information; we are nurturing a community of informed, empowered women ready to take their health into their own hands.
Samiha yunus
founder
ILMIHA LABS, Ghana